About Me

Born in a small town in Estonia with few thousand people, I grew up with a deep sense of curiosity but in quite a limiting belief system. I spent over twelve years immersed in a prestigious science school to then realising I want to explore my creative side. At eighteen, I moved to London to study design - a decision that marked the beginning of a life shaped by intention, ambition, and constant evolution.

My career led me to work with Dior, royal families, and the Parliament, and eventually to building a diverse portfolio of businesses across the luxury industry in London, Monaco, and the US.

Alongside the external achievements came profound internal moments, navigating deep personal breakthroughs and breakdowns, reclaiming my health by reversing an autoimmune diagnosis and totally transforming my physical looks with no external work, but internal. Through it all, one thing remained constant: my commitment to reinventing my identity closer and closer to the calling of the version of my highest self. 

Re-identification has not been a moment for me - it has been a way of life, making it my biggest wish come true to share it with the world.